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Alfred Premium

A documentary account of the future of e-commerce

Selections and Awards

  • Interactive Production - Documentary NomineeNumix Awards 2019

Short Synopsis

Long Synopsis

About the Project





Joël Ronez
Original Idea

Photo : Marie Rouge

Émilie F. Grenier
Creative Director


Pierre Corbinais
Screenplay for Messenger and Web

Photo : Heidi Loukoum

Hugues Sweeney
Executive Producer (NFB)

Photo : Karim-Ben Khelifa

Simon Boileau
Screenplay for Social Media and Smart Speaker



Creative Team
Original idea by Joel Ronez in collaboration with Pierre Corbinais and Émilie F. Grenier. An ARTE France and NFB coproduction.

Original Idea
Joël Ronez

Screenplay for Messenger and Web
Pierre Corbinais

Creative Director
Émilie F. Grenier

Quebec Adaptation
Catherine Éthier

Screenplay for Social Media and Smart Speaker
Simon Boileau

Art Direction and Data Visualization
Anouk Pennel (Feed)
Léon Lo (Feed)

Research and Design
under the direction of Joël Ronez
with the participation of:
Naël Schiab
Xavier Kronström Richard
Karen Bastien (WeDoData)
Sybil Collas
Léa Dabssi
Fanny Huard

Chloé Freslon

Creators of Travel Site Video
Nicolas Wan
Xavier De La Porte

English Translator
Julie Matlin

German Translator
Christian Stonner

Production Assistant
Iris Ollivault

Special thanks
Valérie Duhaime
Julien Cayer
Marie-Catherine Beuth
Austin Dains (Shopify)

This experience uses Ink Script language developed by Inkle Studio

A co-production
National Film Board of Canada
ARTE France

National Film Board of Canada

Executive Producer
Hugues Sweeney

Producer and Technology Director
Martin Viau

Editorial Manager
Valérie Darveau

Production Manager
Marie-Ève Babineau

Production Coordinators
Claudia Boutin
Dominique Brunet
Caroline Fournier
Perrine Bral

Marie-Andrée Bonneau

Marketing Agent
Tammy Peddle

Marketing Coordinators
Sophie Thouin
Florent Prévelle
Stéphanie Quévillon

Social Media Strategist
Émilie Nguyen

Web Content Project Manager
Félix-Antoine Viens

Press Relations
Marie-Claude Lamoureux
Jennifer Mair

Information Technologies
Sergiu Suciu

Legal Services
Peter Kallianiotis


Director of Digital Development
Gilles Freissinier

Editorial Manager
Marianne Levy-Leblond

Program Officers
Marie Berthoumieu
Emilie Bessard

Web Project Managers
Virginie Béjot
Adrien Larouzée

Jérôme Vernet

Social Media
Florence Danon
Guillaume Ladvie
Léa Jagut

ARTE France Development

Production Directors
Angèle Le Névé
Claire Aubret

Assisted by
Juliette Droillard

ARTE Studio Lab

Service Manager
Clément Dhamelincourt

Technical Directors
Vincent Chagny
Simon Oualid

Pietro Hyde Primo
Térence Marill

Project Manager
Noé Daudin-Clavaud

©National Film Board of Canada – ARTE France 2019


Media Relations

  • About the NFB

    The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won over 100 awards, including 21 Webbys. To access this unique content, visit NFB.ca.

  • ARTE France Digital Development Team

    The ARTE France Digital Development Team has been producing works for digital ecosystems for a decade, with a focus on creation and innovation. Each year, some 20 digital productions are accompanied by a network of independent producers developing video games, interactive experiences, VR, AR, documentary, drama, and animation web series… and more. A significant percentage of these projects involve production or broadcast partnerships with international organizations—notably the National Film Board of Canada, with whom ARTE maintains a privileged working relationship.

    The group brings together team members with a diverse range of skills such as editorial, technical, project management, UX, and social networking, and prides itself on having been a part of many projects that have won multiple awards and been recognized internationally.

  • About ARTE

    ARTE  is a public French-German television network that has supported European culture since the early  ’90s. Most of its programming is provided by its French and German partners, including ZDF. About 55% of the programs are documentaries, 25% are feature films and 15% are news-related programs, while 5% feature music and other performing arts. ARTE’s mission is to strengthen understanding and ties amongst people in Europe through culture and inspiring, innovative programs.