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Alfred Premium

A documentary account of the future of e-commerce

Selections and Awards

  • Interactive Production - Documentary NomineeNumix Awards 2019

Short Synopsis

Long Synopsis

About the Project





Joël Ronez
Original Idea
Photo : Marie Rouge

Joël Ronez

Joël Ronez is a digital media creator, independent producer, and co-founder and program director of Binge Audio, a new-generation podcast network catering to listeners between 18 and 35. Previously, he worked for media organizations (in print, radio, and television), helping them navigate their migration to digital—always with an eye to innovation, new formats, and emerging talent. He headed the ARTE France digital department from 2008 to 2011, focusing strongly on producing native digital content (including Gaza-Sderot and Prison Valley). Between 2011 and 2014 he was at Radio France, where he led the organization’s digital strategy as well as Le Mouv, a station devoted to young audiences.

Émilie F. Grenier
Creative Director

Émilie F. Grenier

Emilie F. Grenier is a narrative designer dedicated to the creation of remarkable objects and experiences. Her awarded portfolio spans across various platforms such as objects, spaces, cities and digital. Her work stems from deep research into materials and the significance of stories as cultural conduits. She perceives her role as a bridge between craft, user and experience, and designs with an interest for the social forces that drive us. She holds an MA in Material Futures from London Central Saint Martins, and her final project on the future of resources in the context of the 2013 economical crisis was selected by British design icon Tom Dixon to open at the Milan MOST Salone – and was further acquired by the Musée National des beaux-arts du Québec for their permanent collection. She strives for uniqueness and emotion. After Alfred Premium and Airplane Mode, this is her third collaboration with the NFB.

Pierre Corbinais
Screenplay for Messenger and Web
Photo : Heidi Loukoum

Pierre Corbinais

Pierre Corbinais is the author of several storygames including Bury Me, My Love and ’Til Cows Tear Us Apart. A keen experimenter, he is also the founder of the sites oujevipo.fr and shakethatbutton.com, both dedicated to explorations of videogaming.

Hugues Sweeney
Executive Producer (NFB)
Photo : Karim-Ben Khelifa

Hugues Sweeney

After several years of twisting letters as well as ideas by studying philosophy, literature and death metal, Hugues Sweeney became interested in stories as much as the opportunities that technology offers to tell them. First in new media at Radio-Canada, then head of Bande à part and Espace musique, he joined the National Film Board of Canada in 2009 as executive producer dedicated to interactive works. Continuing experimentation both in the grammar of interaction, in sound creation or in generative art, projects from the interactive studio of the NFB has received numerous international awards including SXSW, Japan Media Arts, Boomerang, FIPA d’or and nominations for the Digital Emmy, IDFA, and the Gémeaux.

Simon Boileau
Screenplay for Social Media and Smart Speaker

Simon Boileau

Interactive writer Simon Boileau first earned his stripes with the ARTE France web department, where he spent his time developing innovative digital products. An expert in social media networks, he has written for a variety of media, including Franceinfo. After spending some time in Canada, he founded the Paris-based Château collective together with seven other creatives in the fields of image and sound.


Creative Team
Original idea by Joel Ronez in collaboration with Pierre Corbinais and Émilie F. Grenier. An ARTE France and NFB coproduction.

Original Idea
Joël Ronez

Screenplay for Messenger and Web
Pierre Corbinais

Creative Director
Émilie F. Grenier

Quebec Adaptation
Catherine Éthier

Screenplay for Social Media and Smart Speaker
Simon Boileau

Art Direction and Data Visualization
Anouk Pennel (Feed)
Léon Lo (Feed)

Research and Design
under the direction of Joël Ronez
with the participation of:
Naël Schiab
Xavier Kronström Richard
Karen Bastien (WeDoData)
Sybil Collas
Léa Dabssi
Fanny Huard

Chloé Freslon

Creators of Travel Site Video
Nicolas Wan
Xavier De La Porte

English Translator
Julie Matlin

German Translator
Christian Stonner

Production Assistant
Iris Ollivault

Special thanks
Valérie Duhaime
Julien Cayer
Marie-Catherine Beuth
Austin Dains (Shopify)

This experience uses Ink Script language developed by Inkle Studio

A co-production
National Film Board of Canada
ARTE France

National Film Board of Canada

Executive Producer
Hugues Sweeney

Producer and Technology Director
Martin Viau

Editorial Manager
Valérie Darveau

Production Manager
Marie-Ève Babineau

Production Coordinators
Claudia Boutin
Dominique Brunet
Caroline Fournier
Perrine Bral

Marie-Andrée Bonneau

Marketing Agent
Tammy Peddle

Marketing Coordinators
Sophie Thouin
Florent Prévelle
Stéphanie Quévillon

Social Media Strategist
Émilie Nguyen

Web Content Project Manager
Félix-Antoine Viens

Press Relations
Marie-Claude Lamoureux
Jennifer Mair

Information Technologies
Sergiu Suciu

Legal Services
Peter Kallianiotis


Director of Digital Development
Gilles Freissinier

Editorial Manager
Marianne Levy-Leblond

Program Officers
Marie Berthoumieu
Emilie Bessard

Web Project Managers
Virginie Béjot
Adrien Larouzée

Jérôme Vernet

Social Media
Florence Danon
Guillaume Ladvie
Léa Jagut

ARTE France Development

Production Directors
Angèle Le Névé
Claire Aubret

Assisted by
Juliette Droillard

ARTE Studio Lab

Service Manager
Clément Dhamelincourt

Technical Directors
Vincent Chagny
Simon Oualid

Pietro Hyde Primo
Térence Marill

Project Manager
Noé Daudin-Clavaud

©National Film Board of Canada – ARTE France 2019


Press Relations

  • About the NFB

    The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won over 100 awards, including 21 Webbys. To access this unique content, visit NFB.ca.

  • ARTE France Digital Development Team

    The ARTE France Digital Development Team has been producing works for digital ecosystems for a decade, with a focus on creation and innovation. Each year, some 20 digital productions are accompanied by a network of independent producers developing video games, interactive experiences, VR, AR, documentary, drama, and animation web series… and more. A significant percentage of these projects involve production or broadcast partnerships with international organizations—notably the National Film Board of Canada, with whom ARTE maintains a privileged working relationship.

    The group brings together team members with a diverse range of skills such as editorial, technical, project management, UX, and social networking, and prides itself on having been a part of many projects that have won multiple awards and been recognized internationally.

  • About ARTE

    ARTE  is a public French-German television network that has supported European culture since the early  ’90s. Most of its programming is provided by its French and German partners, including ZDF. About 55% of the programs are documentaries, 25% are feature films and 15% are news-related programs, while 5% feature music and other performing arts. ARTE’s mission is to strengthen understanding and ties amongst people in Europe through culture and inspiring, innovative programs.