1. Media Space

  2. Press Kit


Matt Deslauriers
2021 | 5 - 15 min playthrough
Web-based generative art game
English, French

About the experience

Long Synopsis

Two and One-Liner




Matt DesLauriers
Concept, Design and Code

Matt DesLauriers

Matt DesLauriers is a Canadian-born artist and creative coder now living in London, UK. His interactive installations have been displayed in special events at the Louvre Museum in Paris and the Art Gallery of Ontario in Toronto. His work was part of Reykjavik’s 2019 Winter Lights Festival in Iceland and Ontario Place Park’s 2018 Winter Light Exhibition in Toronto. Matt is active in the open source community and has given numerous talks, classes, and workshops on creative coding such as UCL Bartlett School of Architecture in London, FITC in Toronto and Amsterdam, Frontend Masters in Minneapolis, and GROW in Paris.



Nicholas Klassen
Photo : Emily Cooper

Nicholas Klassen

Nicholas Klassen is a Producer with the National Film Board of Canada’s Digital Studio. He works with artists and media makers of all stripes to produce interactive storytelling projects that push the boundaries of story, form and platform. His projects have been recognized by the Webbys, FWA, Communication Arts, World Press Photo, and Columbia University’s Digital Dozen Breakthroughs in Storytelling. Recent examples include Un/Tied Shoes60 Day CycleRoundup and First Photo Here. Prior to his work at the NFB, he co-founded the online strategy and design agency Biro Creative, and served as Senior Editor at Adbusters magazine.

Rob McLaughlin
Executive Producer

Rob McLaughlin

Rob McLaughlin is a Canadian producer and journalist most known for his work in digital media. He is currently the Executive Producer and Head of the National Film Board of Canada’s Digital Studio in Vancouver. From 2008 to 2011, he was the Director of Digital Content and Strategy at the NFB, where he led the development of the institution’s digital programming strategy and pioneering interactive documentary work, including Welcome to Pine Point and Bear 71. His most recent credits include the VR projects Homestay and Biidaaban: First Light.

From 2011 to 2015, he was an editor, publisher and senior executive at Canada’s largest newspaper chain, responsible for leading newsroom staff through a time of radical transformation in the newspaper industry.

Prior to working at the NFB, Rob was a producer at the Canadian Broadcasting Corporation. There he focused on developing new forms of audiovisual content designed to attract new audiences for public broadcasting, including the interactive radio service CBC Radio 3. He also served as the CBC’s director of digital programming, responsible for the creative development of digital platforms in the areas of documentaries, arts and entertainment shows for television and network radio programming.

A former tree planter and fishing guide from small-town Saskatchewan, Rob now lives in North Vancouver with his wife and the world’s two most brilliant girls, aged 10 and 14.


Concept, Design and Code
Matt DesLauriers

Animation and 3D Modelling
Guillaume Le Roux

Tiffany Beucher

UI Design
Cedrine Pradier

Creative Developer
William Mapan

Music & Sound
Drew Thomas & S. Quinn Hoodless – Boombox Sound

Junior Developer
Jelani Thompson

Nicholas Klassen

Executive Producer
Rob McLaughlin

Senior Production Coordinator
Jasmine Pullukatt

Operation Managers
Camille Fillion
Janine Steele

Studio Administrator
Victoria Angell

Marketing Managers
Tammy Peddle

Jennifer Mair

Marketing Coordinator
Éric Bondo

Information Technology
Sergiu Raul Suciu

Digital Platforms
Catherine Perrault

Legal Services
Christian Pitchen

Social Media
Hannah Martin

French Translation by
Gabrielle Lisa Collard

Poem verses adapted from Haiku Dataset by Harshit Jhalani,
licensed under CC BY 4.0





Press Relations

  • About the NFB

    The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won over 100 awards, including 21 Webbys. To access this unique content, visit NFB.ca.