Thank You for Playing
2017
Interactive Documentary
Synopsis
The new interactive website Thank You for Playing invites users to discover the dark side of gambling by exploring how games of chance affect players who develop addictive behaviours.
Slot machines and other casino games are designed to manipulate players and their desire to play, eliciting a neurological reward/punishment reaction. When players win, their faith in a good outcome is strengthened; when they lose, they feel like they’ve been punished and try to redeem themselves. Without being aware of it, the player becomes a hostage to these two emotional states—and casinos know full well how to take advantage of this.
Thank You for Playing allows us to follow the personal stories of three players who recount their experiences of addiction and abstinence. Various experts (neurologists, psychologists, and addiction specialists) offer theories to help audiences understand the mechanism and source of the dangerous, drug-free addiction that is compulsive gambling.
Walkthrough
Thank You for Playing follows the personal stories of three gamblers who recount their experiences of addiction and abstinence. Each story is divided into chapters that trace the stages of gambling and addiction. As we listen to these stories, we take part in a game ourselves, betting and amassing points, as this interactive doc sheds light on how the mechanics of gambling lead to addiction. Like the featured players, we find ourselves driven inevitably towards the wheel of misfortune. But all is not lost: we can free ourselves by breaking the cycle of addiction.
The Protagonists
Meet Marie, Stéphane and Robert. Marie felt like the slot machine “understood” her, and within four years of starting to play she considered gambling to be her livelihood. For Stéphane, it all started with just one dollar. He thought he could win and hang onto his profits; instead, he suffered a series of losses and quit his job before he finally managed to stop playing. And Robert used gambling as an escape during a particularly difficult time in his life. He wound up going to prison twice and racked up two million dollars in debt, but the most painful part of it all was losing his wife, who left him. All three managed to break the cycle of addiction, some by joining Gamblers Anonymous, which gave them the support they needed. Robert and Marie no longer gamble, while Stéphane still considers himself at risk.
The Specialists
Thank You for Playing also introduces us to various experts who offer theories to help audiences understand the mechanics and source of a gambling addiction, which can afflict anyone. “We all react the same when we have a slot machine in front of us,” says Daniel Charest, a technician who maintains the machines at the Montreal Casino. Associate Professor Magali Dufour discusses the vulnerability of players and demystifies the feeling of satisfaction that comes with winning. And croupier Damien Bérubé reveals the illusion of control that’s at work, while neurologist Alain Dagher illuminates the physiological aspects of gambling: how the rewards it generates bring us pleasure and act on the brain’s dopamine system.
Positive Reinforcement
Testimony
Images
Team
Credits
An interactive documentary by
Andréa Cohen-Boulakia
Priam Givord
Dominic Desjardins
Researched and Directed by
Andréa Cohen-Boulakia
Interactive Designer
Priam Givord
Design and Coding
Reflektor Digital
Produced by
Dominic Desjardins
Original Music
Adam White
Original Soundtrack
© 2016 National Film Board of Canada (SOCAN)
The Experts
Daniel Charest
Dr. Alain Dagher
Damien Bérubé
Magalie Dufour
Actors in reenactments (UDA)
Maxime Robin
Jean-François Soucy
Robert Godin
Freya Ravensbergen
Geneviève Fontaine
Valérie Descheneaux
Éric Charbonneau
Web Developers
Maksym Rusan
Christof Dumke
Assistant Designer
Anzella Gasataya
Content Editor
Catherine Perreault-Lessard
Director of Photography
Katerine Giguère
Cabot McNely
Olivier Cheneval
Nathalie Lasselin
Sound Recordist
Sylvain Vary
Production Managers
Amélie Lambert Bouchard
Sarah Kravetz
Camera Assistants
Julien Marais
Adam Burrows
Set Designer
Brian Garvey
Make-up Artists
Alexia Parent
Kimberley Haddad
Research
Geneviève Turcot
Doris Lapierre
Claudette Beaudoin
Nancy Marcotte
Edith Brideau
Robin McKenna
Saouda Osarowski
David Turcotte
Offline and Online Editor
Karen Vanderborght
Archival Research
Doris Lapierre
Transcription
L.L. Bilingual Transcription Services
Subtitles
Mels studio
Sound Editing and Mixing
Daniel Toussaint
Sound design
Daniel Toussaint
Adam White
Foley Artist
Lise Wedlock
Archives
Source: B.F. Skinner Foundation
Advisors for Interactive Development
Louis-Richard Tremblay
Marie Pier Gauthier
Martin Viau
Marketing Managers
Tammy Peddle
Gabrielle Harvey
Marketing Coordinators
Florent Prevelle
Stéphanie Quevillon
Administrator
Geneviève Duguay
Project Manager
Alexandrine Torres de Figueiredo
Production Coordinator
Laura Bergeron
Technical Coordinator
Daniel Claveau
Technical support
Sergiu Suciu
Legal Counsel
Sophie de Champlain
Thanks to
Gamblers Anonymous Montréal and its members
Isabelle Martin
Smithy Creative Group Inc.
Lowe Roche
Hugues Sweeney
Monique Simard
Nicolas S. Roy
Dpt.
The names of the participants in this documentary have been changed to preserve their anonymity.
© 2016 National Film Board of Canada
Media Relations
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Marie-Claude Lamoureux
NFB Publicist – Montreal
C. : 438-304-6358
m.lamoureux@nfb.ca | @MC_ONF
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About the NFB
The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won over 100 awards, including 21 Webbys. To access this unique content, visit NFB.ca.
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Reflektor Digital
Reflektor Digital is a creative agency led by award-winning professionals in the field of digital user experience. Founded by Creative Director Maria Vasileva and CTO Max Rusan, the agency’s focus is on creating captivating websites, applications and unique experiences which appeal to international audiences. Both Max and Maria have an extensive background in graphic design and development with 20 years of experience in the field combined. Maria is a graduate of Trinity College, the University of Toronto where she studied International Relations and English Literature. However, her love for the creative and different mediums of communication led her to continue her studies in web design and UI/UX. Max began making websites at the age of 10 in Kiev, Ukraine. His passion for pushing the boundaries of technology has shaped him into one of Canada’s most accomplished developers. He is a graduate of Ryerson’s New Media program.
Reflektor is honored to have worked with brands and agencies such as NFB, Spy Films, BMW, Camp Jefferson, Hersey’s, Honda and Sensibill. Their collective awards include FWA, One Show, Awwwards, and Webby.
When Reflektor is not creating digital magic they partner up with leading entrepreneurs in the tech industry to organize their Pivot Talks. The seminars are focused on educating people on the benefits of entering the field of tech and innovation to help fight unemployment.