Pride, wrath, lust, greed, gluttony, envy, sloth… We have all sinned. And today’s digital world brings with it a whole new set of moral dilemmas. Whether we realize it or not, we all sin online. But does that make us digital sinners? From our impulse to be “on” at all times to our willingness to blur—erase, even—the line between public and private on social media, what are the moral implications of our online actions?
Seven Digital Deadly Sins invites us to take a momentary break from our endless stream of tweets, shares, views and comments to look at who we are as moral creatures in the 21st century.
A digital interactive documentary created in partnership between the National Film Board of Canada and The Guardian, Seven Digital Deadly Sins explores our modern-age sense of right and wrong through a thought-provoking mix of in-depth articles, short point-of-view films, and anonymous confessions to a wide range of morally questionable digital behaviours.
One self-confessed “hate reader” says he’s addicted to the perverse thrill he gets from clicking on links he knows will make his blood boil. A young woman regrets trolling a college girl grappling with suicidal thoughts on ask.fm, but justifies her actions by saying she’s since moved on. A caring father claims he has no bones about reading his son’s Facebook page whenever he forgets to log out….
Rather than allowing us to remain mere spectators, however, the Seven Digital Deadly Sins interactive website also puts us in the judgment seat, inviting us to condemn or absolve—anonymously, of course—digital behaviours that have surreptitiously ingrained themselves in our online interactions. Have you ever hidden behind e-mail to avoid confrontation, or used it to break up with someone? You might be surprised by just how many people have. The user-generated answers compiled on the site not only paint a clearer picture of our collective consciousness, they also reveal the growing disconnect between the double lives we lead—online and in the real world.
But is this shifting sense of wrong and right truly universal? In creating the short films for the project, the NFB Digital Studio team also asked seven well-known celebrities from Canada, the US and the UK to confess their own digital sins. English singer-songwriter Billy Bragg justifies his insatiable appetite for YouTube fail videos while ignoring his art. Will gluttony be his downfall? Canadian comedienne Mary Walsh admits to turning a zombie shade of green whenever she looks at Facebook, but just can’t get enough. Will her envy doom her for all eternity?
Gary Shteyngart, Ophira Eisenberg, Josie Long, Bill Bailey, Jon Ronson… They, too, reveal their deepest, darkest digital secrets to the camera. Their sometimes comical, sometimes apologetic confessions remind us that though times may change, human weakness does not. Technology be praised or dammed.
The Seven Digital Deadly Sins interactive documentary can be found at theguardian.com and nfb.ca/sins.
Pride, wrath, lust, greed, gluttony, envy, sloth… We have all sinned. And today’s digital world brings a whole new set of moral dilemmas. Whether we realize it or not, we all sin online. But does that make us digital sinners?
Seven Digital Deadly Sins invites us to take a look at who we are as moral creatures in the 21st century.
A digital interactive experience created in partnership between the National Film Board of Canada and The Guardian, Seven Digital Deadly Sins explores our modern-age sense of right and wrong through a thought-provoking mix of in-depth articles, short films, and anonymous confessions to a wide range of online behaviours.
Most surprising, perhaps, is that the Seven Digital Deadly Sins website puts us in the judgment seat, inviting us to condemn or absolve—anonymously—behaviours that have become ingrained in our online interactions. As the site’s compiled user-generated answers paint a clearer picture of our collective consciousness, they also reveal the growing disconnect between the double lives we lead—online and in the real world. Technology be praised or dammed.
The Seven Digital Deadly Sins interactive documentary can be found at theguardian.com and nfb.ca/sins.
Seven Digital Deadly Sins
Created by the NFB Digital Studio Vancouver, The Guardian and Jam3
Produced by the National Film Board of Canada
Commissioning Editors Francesca Panetta, Loc Dao, Melissa Denes
Executive Producers Lindsay Poulton, Loc Dao, Francesca Panetta
Project Manager / Associate Producer Janine Steele
Creative Technologist Loc Dao
Story Chase Producers Gelareh Darabi, Lucy Greenwell, Nicole Jackson
Editor, Written Stories Bim Adewunmi
Researchers Nicholas Klassen, Aleks Krotoski
Co-Creator Jeremy Mendes
Producer Alicia Smith
Creative Director Pablo Vio
Interactive Design and Development Jam3
Illustrator Ben Lamb
Sound Designer Joshua Stevenson
Music Researcher Jonathan Orr
For Jam3
Technical Directors Aaron Morris and Mark McQuillan
Project Manager Media Ridha
Lead Developer Nick Poisson
Developers Mike Teixeira, Stephen Coleman, Max Rusan
Head of Production Graham Budd
Lead Designers Leigh Whipday, Adam Romano
Designer Nixson Sysanga
Interactive Films
Creator Jeremy Mendes
Production Managers Jennifer Roworth, Gelareh Darabi
Editors Liam Mitchell, Dave Ehrenreich, Alex Craig
Additional Cinematography David Aspinall
Sound Recordists Charlie Weisfeld, Juan Bertran, Tim Lue
Transcription Terrance Azzuolo, Tracey Sitter
Director of Photography Liam Mitchell
Interviewer Gelareh Darabi
Second Camera Anson Hartford, James Gardner, Jonathan Staav
Special Thanks to our subjects Bill Bailey, Billy Bragg, Ophira Eisenberg, Josie Long, Jon Ronson, Gary Shteyngart and Mary Walsh
For the NFB
Operations and Production Manager Janine Steele
Project Manager, Social Narrative Laura Mitchell
Centre Administrator Jennifer Roworth
Production Coordinator Stacey Sellars
Marketing Manager Tammy Peddle
Publicist Melissa Than
Legal Services Christian Pitchen
Writer / Interactive Producer Jennifer Moss
Interactive Producer, Social Narrative Dana Dansereau
Developer / Designer, Social Narrative Vincent McCurley
Production Supervisor Kathryn Lynch
Technical Coordinator Wes Machnikowski
Social Media Julie Matlin, Kathryn Ruscito
System Administrators Sergiu Raul Suciu, Bruno Gervasi
Special Thanks from the Guardian
Chris Clarke
Tara Herman
Alex Breuer
Sean Clarke
Rachel Atkinson
Tonia Mamai
Natalie Roper
Laura Oliver
Elena Cresci
Maggie Murphy
Andrew Smith
Alex Hern
Featuring Music By
“Timeaway”
Composed by James Buttery, Aidan Whalley (PRS), James Young
Performed by Darkstar
Used with permission of Third Side Music Inc. o/b/o Warp Music Limited and Warp Records
“Says”
Composed & Performed by Nils Frahm
With permission of Erased Tape Records and Manners McDaded UK