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  2. Press Kit


Paisley Smith, Jam3 and the NFB Digital Studio
2018 | 15 min
Virtual Reality

Selections and Awards

  • Best XR for ChangeGames for Change Awards 2019

  • Official SelectionFIPADOC 2019

  • Audience Choice Award WinnerVancouver International Film Festival 2018 - Immersed Exhibition

  • Official SelectionDok Leipzig 2018

  • Official SelectionGeneve International Film Festival 2018

  • Official SelectionOpen City Documentary Festival 2018

  • Official SelectionLos Angeles Asian Pacific Film Festival 2019

  • Official SelectionFantoche – International Animation Film Festival 2019

  • Official SelectionRencontres internationales du documentaire - UXdoc, Montreal, Quebec (2019)



Technology Approach and Challenges



Promotional Materials


Paisley Smith
Lead Artist
Photo : Rose Surnow

Paisley Smith

Paisley Smith is a Canadian filmmaker and virtual reality director based in Los Angeles and Vancouver. She is fascinated by technology’s ability to draw audiences in and open them up to difficult conversations. Homestay is her personal story, a reflection on suicide, grief, and cultural understanding.

Paisley was named one of the 10 filmmakers to watch in 2016 by The Independent and selected as a youth leader at the 2017 Walrus Talks series, presented in partnership with the Order of Canada and Canada 150. She holds an MFA from the University of Southern California’s School of Cinematic Arts.

Designer and Developer
Photo : Dean West


Jam3 is a design and experience agency known for smart, innovative and inspired work. They work closely with their clients to first understand their problems and then solve them in creative ways. From their offices in Toronto, Los Angeles and Montevideo, they team up with forward-thinking brands from around the world.

Their partners include Google, Spotify,Microsoft, Adidas, Facebook, Ford, Sephora, MTV and Disney Pixar. Modesty aside, their diverse work has received global recognition from Cannes to The One Show, and even the Pulitzer Prize. To learn more, visit jam3.com.

Rob McLaughlin

Rob McLaughlin

Rob McLaughlin is a Canadian producer and journalist most known for his work in digital media. He is currently the Executive Producer and Head of the National Film Board of Canada’s Digital Studio in Vancouver. From 2008 to 2011, he was the Director of Digital Content and Strategy at the NFB, where he led the development of the institution’s digital programming strategy and pioneering interactive documentary work, including Welcome to Pine Point and Bear 71. His most recent credits include the VR projects Homestay and Biidaaban: First Light.

 From 2011 to 2015, he was an editor, publisher and senior executive at Canada’s largest newspaper chain, responsible for leading newsroom staff through a time of radical transformation in the newspaper industry. 

Prior to working at the NFB, Rob was a producer at the Canadian Broadcasting Corporation. There he focused on developing new forms of audiovisual content designed to attract new audiences for public broadcasting, including the interactive radio service CBC Radio 3. He also served as the CBC’s director of digital programming, responsible for the creative development of digital platforms in the areas of documentaries, arts and entertainment shows for television and network radio programming. 

A former tree planter and fishing guide from small-town Saskatchewan, Rob now lives in North Vancouver with his wife and the world’s two most brilliant girls, aged 10 and 14.


By Paisley Smith, Jam3, and the NFB Digital Studio

Produced by the National Film Board of Canada

Written by
Alison Broddle & Paisley Smith

Paisley Smith

Designed and Developed by

Executive Creative Director
Pablo Vio

Executive Producer
Media Ridha

Creative Director
Dirk van Ginkel

Jason Legge

Technical Director
Aaron Morris

3D artist and Animator
Sonia Bashash

Michael Phan
Rueben Pereira

Pedro Barroso

Original Music
Boombox Sound

Sound Design
Boombox Sound

Coroner Voiced By
Paul Bates

Story and Sound Editor
Robert Ouimet

Robert McLaughlin
Loc Dao

Executive Producer
Robert McLaughlin

Project Managers
Laura Mitchell
Camille Fillion

Production Coordinators
Jasmine Pullukatt
Stacey Sellars

Studio Administrator
Carla Jones

Marketing Manager
Tammy Peddle

Marketing Coordinators
Florent Prevelle
Stéphanie Quevillon

Katja De Bock

Web Marketing
Kathryn Ruscito

Special Thanks
Paisley’s family – Graham Smith, Tina Dhillon, Reed Smith, Scarlett Smith

Caitlin Conlen, Milan Koerner-Safrata, Kaho Yoshida, Rev. Grant Masami Ikuta, Keiko Go, Dr. Elizabeth Saewyc, Alain Raoul, Victor Mironenko, Crisis Centre of British Columbia, Ryo Sugiyama, Katy Newton, Karin Soukup, Meg L. Todd


Press Relations

  • About the NFB

    The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won over 100 awards, including 21 Webbys. To access this unique content, visit NFB.ca.