Jeunes pousses: NFB x UQAM interactive school
| 5 min
Mobile educational game
Selections and Awards
Finalist - Création numérique – Relève étudiantePrix NUMIX (2020)
Official SelectionSheffield International Documentary Festival, Sheffield, United Kingdom (2019)
VR Competition - Interactive digital experiences (excluding XR)NewImages Festival, Paris, France (2019)
A fun new tool aimed at closing the “orgasm gap,” Clit Me openly explores female sexual satisfaction, with the focus on the only organ designed exclusively for pleasure: the clitoris!
Users play with their clitoris avatar by trying out different motion “techniques” on their smartphones to figure out what makes it happy. Created by the Jeunes Pousses 2018, an NFB production in partnership with UQAM, Clit Me aims to demystify female pleasure and that seemingly little-known organ we call the clitoris.
To promote its mobile educational game Clit Me, the NFB uses contrast and humour to illustrate the gaping disparity in our knowledge of male vs. female genitalia.
About the Project
When first having sex with a new partner, 62% of heterosexual women will reach orgasm, compared to 85% of men. On the other hand, lesbian women reach orgasm 75% of the time. This phenomenon is referred to as the “orgasm gap. In their readings, the Jeunes pousses learned that one of the reasons the orgasm gap exists is that many people don’t know much about the female pleasure organ: the clitoris. Discovered in 1559, the clitoris has often been the victim of myths or even obscurantism. It was only in 2015 that the first 3-D model of the clitoris appeared. Little discussed in school textbooks, if at all, the clitoris continues to surprise many today. And the studies speak: more educated women are more sexually satisfied. Faced with these facts, we decided we wanted to inform others about female sexual satisfaction.
*We don’t pretend to touch on all aspects of female sexual satisfaction. The clitoris is not the only source of pleasure, and not all women have one.
About Jeunes pousses
Now in its second year, Jeunes pousses is an internship offered jointly by the NFB’s French Digital Studio and UQAM. As with the previous edition, eight students were selected to create an interactive work from scratch, this time on the theme of “metamorphosis.” Clit Me is the result, originating in their shared desire to change perceptions of women’s sexuality. The experience sets out to bust a number of myths about female sexual pleasure and in so doing, transform users’ understanding.
When you visit Clit Me, an animated stop-motion video plays, introducing you to the anatomy of the clitoris: its vestibular bulbs, crura, glans, prepuce and hood. Next, you get to customize your avatar – after all, every clitoris is unique! Feel free to change its size, texture, hood and expression. Now it’s time to start playing. Your goal? Satisfy the clitoris so that you can unlock content and statistics on female sexual satisfaction. Every time you level up, there’s a new technique to learn: stroking, circling, tapping, pinching, using multiple fingers, etc. But be careful – don’t be too rough with the clitoris or rub its head too directly! The interface background will gradually change from yellow to dark fuchsia to let you know you’re on the right track. After completing all five levels, you have learned enough about female satisfaction to give your clitoris avatar an orgasm. Once you’ve achieved your goal, you can learn more about the projectas explained in the interns’ own words. You can also change your clitoris avatar and play again as many times as you’d like.
Research and Content
Justine G. Chapleau
Head of Technologies
Social Media Strategists
Unity Game Development Coach
Choupakitch by Bruno Epron-Mahmoudi, Bam Library
About the NFB
The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won over 100 awards, including 21 Webbys. To access this unique content, visit NFB.ca.
UQAM and media production
An active player in all areas of media production and creation, UQAM is recognized for the excellence of its teaching in a range of fields including interactive media, journalism, film, music, television and design. www.etudier.uqam.ca