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NFB’s Nova Scotia short doc Mabel named best social and investigative program at the Banff World Media Festival. Cardboard Crash, a VR exploration of the ethics of self-driving cars, named top interactive work.


(Images provided by the NFB)

June 13, 2017 – Toronto – National Film Board of Canada (NFB)

Halifax director Teresa MacInnes’s National Film Board of Canada short documentary Mabel has won the Rockie Award for best social and investigative program, announced June 13 at the Banff World Media Festival.

Mabel captures the story of Mabel Robinson, who quietly broke barriers back in the 40s when she became the first woman in Hubbards, Nova Scotia, to launch her own business – a hairdressing salon where she still provides shampoo-n-sets, more than 70 years later. Weaving animation and archival imagery into intimate interview footage, Mabel explores the power of community and friendship in an artful tribute to the soft-spoken trailblazer, and can be streamed free of charge at https://www.nfb.ca/film/mabel. The 20-minute film was produced and executive produced by Annette Clarke at the NFB’s Quebec and Atlantic Studio.

Also honoured at Banff was the NFB’s Webby Award-winning virtual reality work Cardboard Crash, which added to its list of digital awards with the Rockie for best interactive content. Created by Vincent McCurley and the NFB’s Digital Studio in Vancouver, Cardboard Crash offers a timely exploration of who determines the ethics algorithm to handle emergency situations, in a world of AI and self-driving cars. The project is produced and executive produced by Loc Dao for the NFB.


Related Products

Electronic Press Kit | Images, trailers, synopsis: Mabel | Cardboard Crash

Associated Links

Rockie Award
Banff World Media Festival

Media Relations

  • About the NFB

    The NFB is Canada’s public producer and distributor of award-winning documentaries, auteur animation, interactive stories and participatory experiences, working with talented creators across the country. The NFB is taking action to combat systemic racism and become a more open and diverse organization, while working to strengthen Indigenous-led production and gender equity in film and digital media. NFB productions have won more than 7,000 awards, including 12 Oscars. To access this unique content, visit NFB.ca.