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NFB names Osas Eweka-Smith as Publicist and Public Relations Officer based in Halifax. With this position, NFB’s media relations team now reaches from Atlantic to Pacific.


October 4, 2021 – Montreal – National Film Board of Canada (NFB)

The National Film Board of Canada (NFB) has named Osas Eweka-Smith as its new Publicist and Public Relations Officer, based in the NFB’s Halifax office. She will be working on media relations campaigns as well as public relations outreach.

Osas will be working in close collaboration with the Quebec-Atlantic Studio, along with creators and communities across Atlantic Canada. Reporting to Magalie Boutin, the NFB’s Montreal-based Head of Media Relations, Osas will contribute to the NFB’s strong presence serving Quebec’s English-language communities.

The decision to base this position in Atlantic Canada underscores the NFB’s commitment to reflecting stories and issues from every part of country, with an NFB media relations team that now reaches from Atlantic to Pacific and has deep ties to local communities.

The Canadian Francophonie Studio will continue to be served by the NFB’s team of francophone publicists, in addition to the on-the-ground expertise of our freelance publicist Madeleine Blanchard.

She will initially be working remotely from her current home in Alberta, before relocating in January to Halifax, her hometown for more than 10 years, where she will reunite with family, friends and her extensive industry ties in Nova Scotia.

About Osas Eweka-Smith

Osas is an International Association of Business Communicators (IABC) award-winning communicator with 12 years of experience in public relations and communications. Over the years, she has worked for the Government of Alberta, City of Edmonton, Alberta Legal Information Society, Covenant Health and the University of Alberta.

Outside of PR/communications, Osas is an emerging filmmaker. She is passionate about using film to tell stories that keep her grounded in her Nigerian (Bini) roots, elevate the human spirit and bring marginalized voices to the forefront. In 2020, she debuted her first film, Beyond Curls & Kinks. The film screened at Canadian film festivals including the Halifax Black Film Festival, Calgary International Film Festival and the Emerging Lens Cultural Film Festival, where it received Best Documentary and Audience Choice awards.

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French version here | Version française ici.

Media Relations

  • About the NFB

    The National Film Board of Canada (NFB) is one of the foremost creative centres in the world. As a public producer and distributor of Canadian content, a talent incubator and a lever for Canada’s creative sector, the NFB produces nearly one hundred titles every year—from socially engaged documentaries and auteur animation to groundbreaking interactive works and participatory experiences. It was among the first cultural organizations to make clear commitments to gender parity; to launch an action plan with the goal of supporting Indigenous perspectives; and to establish concrete actions and targets that promote diversity, equity and inclusion. In addition to serving as a reference point around the world for digitization and preservation practices, the NFB ensures the long-term conservation of its works as part of the audiovisual heritage of all Canadians.