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NFB digital pioneer Rob McLaughlin returns to Vancouver’s Digital Studio. Responsible for many of the NFB’s biggest interactive hits, McLaughlin takes over for Loc Dao as studio head.


April 29, 2016 – Vancouver – National Film Board of Canada (NFB)

Rob McLaughlin, responsible for many of the National Film Board of Canada’s pioneering interactive documentary projects, is back at the NFB as Executive Producer of the Digital Studio in Vancouver, in a move that will help bolster NFB English-language interactive production across Canada.

From 2008-2011, Rob was responsible for the production of such acclaimed interactive works as the Webby Award-winners Waterlife (2009), Welcome to Pine Point (2011), Bear 71 (2012) and God’s Lake Narrows (2011)―projects that helped to establish Canada’s public producer as a world leader in interactive media.

McLaughlin returns to the NFB after five-year stint as a Regional Vice President of Editorial for Postmedia’s newspapers in Western Canada, where he was responsible for leading journalists through a time of radical transformation in the newspaper industry.

Rob will be working with Chief Digital Officer Loc Dao, with whom he co-founded the Vancouver studio. He’ll also be working with Hugues Sweeney, who leads the NFB’s Interactive Studio in Montreal, and with whom he worked from 2008 to 2011 to craft the NFB’s first digital strategy, which has resulted in 17 Webby Awards to date―including 6 this week.

Rob starts at the NFB on May 16 and brings strategic vision and tremendous experience in creation to the leadership team, as the NFB continues its digital transformation.


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  • About the NFB

    Founded in 1939, the National Film Board of Canada (NFB) is a one-of-a-kind producer, co-producer and distributor of distinctive, engaging, relevant and innovative documentary and animated films. As a talent incubator, it is one of the world’s leading creative centres. The NFB has enabled Canadians to tell and hear each other’s stories for over eight decades, and its films are a reliable and accessible educational resource. The NFB is also recognized around the world for its expertise in preservation and conservation, and for its rich and vibrant collection of works, which form a pillar of Canada’s cultural heritage. To date, the NFB has produced more than 14,000 works, 6,500 of which can be streamed free of charge at nfb.ca. The NFB and its productions and co-productions have earned over 7,000 awards, including 11 Oscars and an Honorary Academy Award for overall excellence in cinema.