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NFB digital pioneer Rob McLaughlin returns to Vancouver’s Digital Studio. Responsible for many of the NFB’s biggest interactive hits, McLaughlin takes over for Loc Dao as studio head.


April 29, 2016 – Vancouver – National Film Board of Canada (NFB)

Rob McLaughlin, responsible for many of the National Film Board of Canada’s pioneering interactive documentary projects, is back at the NFB as Executive Producer of the Digital Studio in Vancouver, in a move that will help bolster NFB English-language interactive production across Canada.

From 2008-2011, Rob was responsible for the production of such acclaimed interactive works as the Webby Award-winners Waterlife (2009), Welcome to Pine Point (2011), Bear 71 (2012) and God’s Lake Narrows (2011)―projects that helped to establish Canada’s public producer as a world leader in interactive media.

McLaughlin returns to the NFB after five-year stint as a Regional Vice President of Editorial for Postmedia’s newspapers in Western Canada, where he was responsible for leading journalists through a time of radical transformation in the newspaper industry.

Rob will be working with Chief Digital Officer Loc Dao, with whom he co-founded the Vancouver studio. He’ll also be working with Hugues Sweeney, who leads the NFB’s Interactive Studio in Montreal, and with whom he worked from 2008 to 2011 to craft the NFB’s first digital strategy, which has resulted in 17 Webby Awards to date―including 6 this week.

Rob starts at the NFB on May 16 and brings strategic vision and tremendous experience in creation to the leadership team, as the NFB continues its digital transformation.


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  • About the NFB

    The NFB is Canada’s public producer and distributor of award-winning documentaries, auteur animation, interactive stories and participatory experiences, working with talented creators across the country. The NFB is taking action to combat systemic racism and become a more open and diverse organization, while working to strengthen Indigenous-led production and gender equity in film and digital media. NFB productions have won more than 7,000 awards, including 12 Oscars. To access this unique content, visit NFB.ca.