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Acclaimed NFB content acquired by China’s CCTV and Bilibili


(From left to right, images from the NFB films BAM, Chi, Hue: A Matter of Colour, Everything Will Be and Stories We Tell)

April 10, 2018 – Vancouver – National Film Board of Canada (NFB)

The National Film Board of Canada has signed two new deals with broadcasters and online providers in the People’s Republic of China, which will see acclaimed NFB animation and documentaries available on CCTV-10, the science and education channel of China Central Television, as well as the Bilibili web portal.

Over 70 NFB titles are included—new and classic films alike—with the bulk of NFB works available online on Bilibili for a five-year period. The deal with CCTV-10 was arranged through the Hubu Media Group.

These two sales are the latest agreements between the NFB and China, and come as the Minister of Canadian Heritage, Mélanie Joly, leads a Canadian cultural delegation, including NFB Chairperson Claude Joli-Coeur, on visits to Shanghai and Beijing from April 9 to 13.

These new China deals follow the NFB’s participation in the Canada-China Joint Committee on Culture, co-chaired by the Minister of Canadian Heritage and the Minister of Culture of the People’s Republic of China, whose first meeting took place in Ottawa on February 1 and 2, 2018.

For more information on Canada’s trade mission to China, visit



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  • About the NFB

    Founded in 1939, the National Film Board of Canada (NFB) is a one-of-a-kind producer, co-producer and distributor of distinctive, engaging, relevant and innovative documentary and animated films. As a talent incubator, it is one of the world’s leading creative centres. The NFB has enabled Canadians to tell and hear each other’s stories for over eight decades, and its films are a reliable and accessible educational resource. The NFB is also recognized around the world for its expertise in preservation and conservation, and for its rich and vibrant collection of works, which form a pillar of Canada’s cultural heritage. To date, the NFB has produced more than 14,000 works, 6,500 of which can be streamed free of charge at nfb.ca. The NFB and its productions and co-productions have earned over 7,000 awards, including 11 Oscars and an Honorary Academy Award for overall excellence in cinema.