Acclaimed NFB content acquired by China’s CCTV and Bilibili
(From left to right, images from the NFB films BAM, Chi, Hue: A Matter of Colour, Everything Will Be and Stories We Tell)
April 10, 2018 – Vancouver – National Film Board of Canada (NFB)
The National Film Board of Canada has signed two new deals with broadcasters and online providers in the People’s Republic of China, which will see acclaimed NFB animation and documentaries available on CCTV-10, the science and education channel of China Central Television, as well as the Bilibili web portal.
Over 70 NFB titles are included—new and classic films alike—with the bulk of NFB works available online on Bilibili for a five-year period. The deal with CCTV-10 was arranged through the Hubu Media Group.
These two sales are the latest agreements between the NFB and China, and come as the Minister of Canadian Heritage, Mélanie Joly, leads a Canadian cultural delegation, including NFB Chairperson Claude Joli-Coeur, on visits to Shanghai and Beijing from April 9 to 13.
These new China deals follow the NFB’s participation in the Canada-China Joint Committee on Culture, co-chaired by the Minister of Canadian Heritage and the Minister of Culture of the People’s Republic of China, whose first meeting took place in Ottawa on February 1 and 2, 2018.
For more information on Canada’s trade mission to China, visit
Canada-China Joint Committee on Culture
About the NFB
The NFB is Canada’s public producer and distributor of award-winning documentaries, auteur animation, interactive stories and participatory experiences, working with talented creators across the country. The NFB is taking action to combat systemic racism and become a more open and diverse organization, while working to strengthen Indigenous-led production and gender equity in film and digital media. NFB productions have won more than 7,000 awards, including 12 Oscars. To access this unique content, visit NFB.ca.