1. Media Space

  2. Press Kit

Thank You for Playing

Andréa Cohen-Boulakia & Priam Givord
Interactive Documentary



The Protagonists

The Specialists

Positive Reinforcement




Andréa Cohen-Boulakia
Director & Researcher


Priam Givord
Director & Interactive Designer


Dominic Desjardins
Producer (NFB)

Photo : Jason Cipparrone


An interactive documentary by
Andréa Cohen-Boulakia
Priam Givord
Dominic Desjardins

Researched and Directed by
Andréa Cohen-Boulakia

Interactive Designer
Priam Givord

Design and Coding
Reflektor Digital

Produced by
Dominic Desjardins

Original Music
Adam White

Original Soundtrack
© 2016 National Film Board of Canada (SOCAN)

The Experts
Daniel Charest
Dr. Alain Dagher
Damien Bérubé
Magalie Dufour

Actors in reenactments (UDA)
Maxime Robin
Jean-François Soucy
Robert Godin
Freya Ravensbergen
Geneviève Fontaine
Valérie Descheneaux
Éric Charbonneau

Web Developers
Maksym Rusan
Christof Dumke

Assistant Designer
Anzella Gasataya

Content Editor
Catherine Perreault-Lessard

Director of Photography
Katerine Giguère
Cabot McNely
Olivier Cheneval
Nathalie Lasselin

Sound Recordist
Sylvain Vary

Production Managers
Amélie Lambert Bouchard
Sarah Kravetz

Camera Assistants
Julien Marais
Adam Burrows

Set Designer
Brian Garvey

Make-up Artists
Alexia Parent
Kimberley Haddad

Geneviève Turcot
Doris Lapierre
Claudette Beaudoin
Nancy Marcotte
Edith Brideau
Robin McKenna
Saouda Osarowski
David Turcotte

Offline and Online Editor
Karen Vanderborght

Archival Research
Doris Lapierre

L.L. Bilingual Transcription Services

Mels studio

Sound Editing and Mixing
Daniel Toussaint

Sound design
Daniel Toussaint
Adam White

Foley Artist
Lise Wedlock

Source: B.F. Skinner Foundation

Advisors for Interactive Development
Louis-Richard Tremblay
Marie Pier Gauthier
Martin Viau

Marketing Managers
Tammy Peddle
Gabrielle Harvey

Marketing Coordinators
Florent Prevelle
Stéphanie Quevillon 

Geneviève Duguay

Project Manager
Alexandrine Torres de Figueiredo

Production Coordinator
Laura Bergeron

Technical Coordinator
Daniel Claveau

Technical support
Sergiu Suciu

Legal Counsel
Sophie de Champlain

Thanks to
Gamblers Anonymous Montréal and its members
Isabelle Martin
Smithy Creative Group Inc.
Lowe Roche
Hugues Sweeney
Monique Simard
Nicolas S. Roy

The names of the participants in this documentary have been changed to preserve their anonymity.

© 2016 National Film Board of Canada

Media Relations

  • About the NFB

    The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won over 100 awards, including 21 Webbys. To access this unique content, visit NFB.ca.

  • Reflektor Digital

    Reflektor Digital is a creative agency led by award-winning professionals in the field of digital user experience. Founded by Creative Director Maria Vasileva and CTO Max Rusan, the agency’s focus is on creating captivating websites, applications and unique experiences which appeal to international audiences. Both Max and Maria have an extensive background in graphic design and development with 20 years of experience in the field combined. Maria is a graduate of Trinity College, the University of Toronto where she studied International Relations and English Literature. However, her love for the creative and different mediums of communication led her to continue her studies in web design and UI/UX. Max began making websites at the age of 10 in Kiev, Ukraine. His passion for pushing the boundaries of technology has shaped him into one of Canada’s most accomplished developers. He is a graduate of Ryerson’s New Media program.

    Reflektor is honored to have worked with brands and agencies such as NFB, Spy Films, BMW, Camp Jefferson, Hersey’s, Honda and Sensibill. Their collective awards include FWA, One Show, Awwwards, and Webby.

    When Reflektor is not creating digital magic they partner up with leading entrepreneurs in the tech industry to organize their Pivot Talks. The seminars are focused on educating people on the benefits of entering the field of tech and innovation to help fight unemployment.