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I Love Potatoes

Vali Fugulin





Vali Fugulin

Vali Fugulin

Vali Fugulin has applied her highly human approach and distinctive aesthetic to a career in directing documentaries in television, cinema and interactive media for over 15 years, with a particular interest in the fringes of society and the sense of community that develops within these groups. Starting with the young women selling plastic bowls in “Tupperware: Recipe for Success“, continuing with the partner swapping swingers of “S’envoyez dans l’air“, through to the six degrees of separation fans of “Le monde est petit“. She most recently co-directed the web documentary “Toi, moi et la Charte“, which won the NUMIX award for best original documentary production of 2014. As artist in residence in the French program of the National Film Board of Canada’s interactive studio, she is further exploring once more the power of community with the “I Love Potatoes” game.

Ruben Farrus

Ruben Farrus

Ruben Farrus is a creative director of much experience working at Minority Media. He is credited with the conception of the multi-award winning game “Papo & Yo“, as well as Minority’s second empathy game “Spirits of Spring“, launched for iOS in 2014. Ruben believes in creating captivating and intriguing games that also deal with matters of importance: life and death, love and loss, our weaknesses and our hopes for redemption. In other words: the human experience. These types of games stick with us for a long time and, like a masterful film or a great book, teach us a lot about ourselves.

Patrick Doyon

Patrick Doyon

Patrick Doyon is a filmmaker, illustrator and animator from Montreal. His first professional film, Sunday (2011), which was produced by the National Film Board of Canada, has garnered awards on the international festival circuit as well as winning the Academy Award for Best Animated Short in 2012 and the Jutra in the same category the same year. Patrick has completed a bachelor’s degree in Graphic Arts from the Université du Québec à Montréal in 2005 and his work has been notably praised by the National Magazine Awards, 3×3 Magazine, Association of Illustration (AOI), and Communication Arts et Applied Arts. His first children’s book, Le Voleur de sandwichs (written by André Marois and published by La Pastèque), is short-listed for many prizes including the Prix Jeunesse des Libraires du Québec and the Prix Livrentête.

Hugues Sweeney

Hugues Sweeney

After several years of twisting letters as well as ideas by studying philosophy, literature and Death Metal, Hugues Sweeney became interested in stories as much as the opportunities that technology offers to tell them. First in new media at Radio Canada, then head of Bande à Part and Espace Musique, he joined the National Film Board of Canada in 2009 as executive producer dedicated to interactive works. Continuing experimentation both in the grammar of interaction, in sound creation or in generative art, projects from the interactive studio of the NFB has received more than 80 awards and honors all around the globe including Webby, SXSW, Japan Media Arts and the Gémeaux.

Jean-Phi Goncalves and Alex McMahon

Jean-Phi Goncalves and Alex McMahon

Jean-Phi Goncalves and Alex McMahon both have professional paths that began in jazz bands and evolved towards electronic music. After collaborating with renowned local artists such as Daniel Bélanger and Ariane Moffatt, they toured the world alongside the biggest names in music and co-founded the group Plaster, winner of the Félix prize for best electro album of 2006. During the same era, Jean-Phi achieved great success both in Québec and abroad with Beast, a trip rock duo he formed with singer Betty Bonifassi. In 2009, Alex and Jean-Phi founded the studio L Gros, where they compose and produce music for film, commercials and video games as well as record, arrange and produce albums for many artists including Alex Nevsky, Jorane, Yann Perreau, Betty Bonifassi, Valérie Carpentier and Ariane Moffatt.



Minority Media is a Canadian video game development studio established in 2010, headed by former creative director of EA, Vander Caballero. It crafts high-quality thought-provoking video games for console, PC/Mac/Linux, mobile, and virtual reality (VR) platforms.  In 2012, Minority launched the memorable “Papo & Yo” which drew praise from publications such as the New York Times, TIME Magazine and Wired. It won a dozen awards and has helped reshape video game culture by introducing empathy games to the world.




The Making Of

Patrick Doyon’s Drawings

Social Innovators

Interview with Vali Fugulin


Created by
Vali Fugulin

Creative director
Ruben Farrus

Design and development
Minority Media

Artistic concept and illustration
Patrick Doyon

Jean-Phi Goncalves et Alex McMahon

Sound design and implementation
Benoit LafranceLa Hacienda Creative


Artistic director
Sophie Paquette

Lead programmer
Alexandre Viens

Jean-François Pérusse

Lead animator
Yann Penno

Game designer
Erik Szabò

Executive producers
Catherine Brainbridge
Christina Fon
Ernest Webb
Julien Barnoin
Linda R. Ludwick
Vander Caballero

Line Producer
Tali Goldstein

Associate Producer
Charlotte Fisher


Executive Producer
Hugues Sweeney

Head of Production
Marie-Pier Gauthier

Head of Technologies
Martin Viau

Editorial Manager
Valérie Darveau

Marie-Andrée Bonneau

Production Coordinators
Dominique Brunet
Caroline Fournier
Angel Carpio

Marketing Manager
Tammy Peddle

Additional graphic designer
Raed Moussa

Anne-Marie Archambeault

Translation and Quality Assurance
VMC Consulting
Gabrielle Lisa Collard
Catherine Bélanger

Special Thanks
Arthur Fugulin-Langevin et Nicolas Rainville 
Léo Fugulin-Langevin 
Sébastien Gros pour son soutien créatif
Anne-Marie Belhadj
Chris Johnson
Claire MacKinnon
Jake Kent
Josh Lee
Julien Barnoin
Kyle Patterson
Paul Di Marco
Rommel Romero
Vander Caballero
Tous les testeurs du jeu

Picture Tank
Ciudad Saludable
Patrick Beuglot
Orquesta de Instrumentos Reciclados de Cateura
Guy et Neca Marcovaldi
M. Rafael Dabul

Press Relations

  • About the NFB

    The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won over 100 awards, including 21 Webbys. To access this unique content, visit NFB.ca.